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Making Breakfast a Cause for Moms

March 29, 2011

Hats off to the folks at Kellogg’s for their “Share Your Breakfast” campaign. The cereal maker reached out to Moms to share a photo or description of their breakfast. For every entry, Kellogg makes a donation to increase school breakfast participation. Their goal donating one million breakfasts to the Action for Healthy Kids program.

Cooper Munroe, co-founder of who helped launch the campaign, found three basic elements that led to the success of the program.

  • Keep the program relevant – not just to Moms but also to the product.
  • Keep the program simple – the message must be short and to the point otherwise Moms just don’t have time.
  • Involve the kids – the campaign needs to provide Moms with the chance to engage her kids with the cause.

Thanks to Kellogg’s for the effort and success. Helping kids start their school day with a nutritious breakfast is a proven way to help them succeed in the classroom.

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