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Contests Recognizing Mom

March 1, 2011

While many companies still don’t seem to understand that Mom deserves special marketing attention, a few recent promotions show there are still a few who get it, and they’re hoping that rewarding Mom will lead to higher sales and brand loyalty.

Ester-C vitamins, Chicago’s Brown’s Chicken, and the Emerald Coast CVB in Northwest Florida are all running promotions where consumers can show their appreciation to a deserving Mom.

Ester-C wants you to nominate a “24/7” Mom, while Brown’s is looking for the “World’s Best Mom,” and the Emerald Coast just unveiled its “Search for America’s Most Deserving Mom.” Rewards include a Mediterranean cruise and 200 other prizes from Ester-C, and a 2011 Buick Enclave plus a free vacation from the Emerald Coast.

While Mom contests tend to pop up a little more around Mother’s Day, these promotion organizers clearly understand the ongoing importance of Moms and their control of the family budget. The Emerald Coast is expecting a big impact from their promotion, including:

• 75 million impressions online

• A 15 percent increase in Web traffic

• A more than 25 percent increase in Facebook page “likes”

It’s nice to see companies who are actively recognizing Mom.  Not only do these kinds of promotions get Mom’s attention (and hopefully a little loyalty as well), but they enthusiastically engage the rest of the family as well.  We’ll keep an eye out for other Mom-recognition promotions and look for results as they come available.

One Comment leave one →
  1. Gale Rosinski permalink
    March 21, 2011 7:56 pm

    My daughter is a mom of 3 , has full blown parkinsens, yet she manages to take care of the kids, housework, on the good days. On the bad days, she lays all day for as long as she has too. The kids try to help her but the youngest is 14, daughter just turned 19 and the eldest is 24. She has lost so much help from the state, such as food stamps help with rent, etc, due to the eldest not getting a job and moving out, and the 19 year old girl works and still lives there, as well. I try hard to help as much as possible, but can’t do a lot myself, due to our finances down here. I feel like God has touched my heart with her birth and ever since. She just had her 46th birthday on April 14th. She deserves so much for all she goes through and all she gives of herself and has for many years. I have no website. she has no PC. Thank you, Gale Rosinski

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