Skip to content Poll: Moms Still Unsure About Gulf Coast Safety

February 21, 2011

Last year, the Gulf Coast drew significant attention during the BP oil spill, and Moms were paying attention. Based on our newly released Why Moms Rule 2011 Family Travel Survey, just 57% of Moms think it’s safe to visit the Gulf Coast again. The numbers dropped even further when it comes to letting their own children swim at a gulf beach. Thirty-eight percent of Moms don’t want their kids in the water, while another 30% aren’t sure; only about one-third (32%) think it’s okay to dive in.

Where do Moms go for information updates to form their opinions about the safety of tourist areas after a disaster hits? Why searches for information updates (45%), followed by state tourism associations (44%), magazine/newspaper articles (44%) and convention and visitors bureaus (42%). On the other hand, personal testimonials such as Facebook/Twitter posts from visitors (35%) and posts on personal blogs (33%) were considered much less trustworthy.

Download the survey results by clicking here.

Survey Methodology:

The online survey was conducted January 14 – 17, 2011, among U.S. Moms who were over eighteen years of age, with at least one child living in the household, and who planned to travel with their family for leisure purposes in 2011. Results are based on 634 total responses, with a margin of error of 4% at a 96% confidence level.


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