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Get Behind a Good Cause

January 6, 2011

Moms support causesGrowing up the only cause I knew my Mother cared about was the one that came with the affirmation “cause I told you to!”

Obviously marketers today understand the importance of cause marketing to today’s Mom. In fact the 2010 Cause Evolution Study from the public relations firm Cone found that overall Moms were the most enthusiastic about brands that support good causes. 95% of Moms, compared to 88% of all people, thought it acceptable for companies to use causes in their marketing efforts.

Overall, 80% said cause marketing efforts made them likely to switch brands and 19% were willing to pay more for brands that support causes they believe in.

And good work comes in all shapes and sizes from saving the whales to supporting the local little league team. So whatever your business, get behind a good cause that is meaningful to your customers. The dividends will follow.

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